Page Rank Based On Popularity

The web search technology offered by Google is often the technology of choice of the world’s leading portals and websites. It has also benefited the advertisers with its unique advertising program that does not hamper the web surfing experience of its users but still brings revenues to the advertisers.

When you search for a particular keyword or a phrase, most of the search engines return a list of page in order of the number of times the keyword or phrase appears on the website. Google web search technology involves the use of its indigenously designed Page Rank Technology and hypertext-matching analysis which makes several instantaneous calculations undertaken without any human intervention. Google’s structural design also expands simultaneously as the internet expands.

Page Rank technology involves the use of an equation which comprises of millions of variables and terms and determines a factual measurement of the significance of web pages and is calculated by solving an equation of 500 million variables and more than 3 billion terms. Unlike some other search engines, Google does not calculate links, but utilizes the extensive link structure of the web as an organizational tool. When the link to a Page, let’s say Page B is clicked from a Page A, then that click is attributed as a vote towards Page B on behalf of Page A.

Each search engine has something called an algorithm which is the formula that each search engine uses to evaluate web pages and determine their relevance and value when crawling them for possible inclusion in their search engine.  A crawler is the robot that browses all of these pages for the search engine.

GOOGLE Algorithm Is Key

Google has a comprehensive and highly developed technology, a straightforward interface and a wide-ranging array of search tools which enable the users to easily access a variety of information online.

Google users can browse the web and find information in various languages, retrieve maps, stock quotes and read news, search for a long lost friend using the phonebook listings available on Google for all of US cities and basically surf the 3 billion odd web pages on the internet!

Google boasts of having world’s largest archive of Usenet messages, dating all the way back to 1981.  Google’s technology can be accessed from any conventional desktop PC as well as from various wireless platforms such as WAP and i-mode phones, handheld devices and other such Internet equipped gadgets.

The Algorithm Shuffle

Because of the nature of Page Rank, the calculations need to be performed about 40 times and, because the index is so large, the calculations take several days to complete. During this period, the search results fluctuate; sometimes minute-by minute. It is because of these fluctuations that the term, Google Dance, was coined. The dance usually takes place sometime during the last third of each month.

Google has two other servers that can be used for searching. The search results on them also change during the monthly update and they are part of the Google dance.

For the rest of the month, fluctuations sometimes occur in the search results, but they should not be confused with the actual dance. They are due to Google’s fresh crawl and to what is known “Everflux”.

Google has two other searchable servers apart from www.google.com. They are www2.google.com and www3.google.com. Most of the time, the results on all 3 servers are the same, but during the dance, they are different.

For most of the dance, the rankings that can be seen on www2 and www3 are the new rankings that will transfer to www when the dance is over. Even though the calculations are done about 40 times, the final rankings can be seen from very early on. This is because, during the first few iterations, the calculated figures merge to being close to their final figures.

You can see this with the Page Rank Calculator by checking the Data box and performing some calculations. After the first few iterations, the search results on www2 and www3 may still change, but only slightly.

During the dance, the results from www2 and www3 will sometimes show on the www server, but only briefly. Also, new results on www2 and www3 can disappear for short periods. At the end of the dance, the results on www will match those on www2 and www3.
GOOGLE Dance Tool

This Google Dance Tool allows you to check your rankings on all three tools www, www2 and www3 and on all 9 datacenters simultaneously.

The Google Web Directory works in combination of the Google Search Technology and the Netscape Open Directory Project which makes it possible to search the Internet organized by topic.  Google displays the pages in order of the rank given to it using the Page Rank Technology.  It not only searches the titles and descriptions of the websites, but searches the entire content of sites within a related category, which ultimately delivers a comprehensive search to the users.  Google also has a fully functional web directory which categorizes all the searches in order.

Here are some of the important tips and tricks that can be employed while dealing with Google.

Do’s

• A website should have crystal clear hierarchy and links and should preferably be easy to navigate.
• A site map is required to help the users go around your site and in case the site map has more than 100 links, then it is advisable to break it into several pages to avoid clutter.
• Come up with essential and precise keywords and make sure that your website features relevant and informative content.
• The Google crawler will not recognize text hidden in the images, so when describing important names, keywords or links; stick with plain text.
• The TITLE and ALT tags should be descriptive and accurate and the website should have no broken links or incorrect HTML.
• Dynamic pages (the URL consisting of a ‘?’ character) should be kept to a minimum as not every search engine spider is able to crawl them.
• The robots.txt file on your web server should be current and should not block the Googlebot crawler. This file tells crawlers which directories can or cannot be crawled.

Don’ts

• When making a site, do not cheat your users, i.e. those people who will surf your website.  Do not provide them with irrelevant content or present them with any fraudulent schemes.
• Avoid tricks or link schemes designed to increase your site’s ranking.
• Do not employ hidden texts or hidden links.
• Google frowns upon websites using cloaking technique.  Hence, it is advisable to avoid that.
• Automated queries should not be sent to Google.
• Avoid stuffing pages with irrelevant words and content.  Also don’t create multiple pages, sub-domains, or domains with significantly duplicate content.
• Avoid “doorway” pages created just for search engines or other “cookie cutter” approaches such as affiliate programs with hardly any original content.

Google is primarily a fully-automatic search engine with no human-intervention involved in the search process.  It utilizes robots known as ‘spiders’ to crawl the web on a regular basis for new updates and new websites to be included in the Google Index.  This robot software follows hyperlinks from site to site. Google does not require that you should submit your URL to its database for inclusion in the index, as it is done anyway automatically by the ‘spiders’.  However, manual submission of URL can be done by going to the Google website and clicking the related link.  One important thing here is that Google does not accept payment of any sort for site submission or improving page rank of your website.  Also, submitting your site through the Google website does not guarantee listing in the index.
Cloaking

Sometimes, a webmaster might program the server in such a way that it returns different content to Google than it returns to regular users, which is often done to misrepresent search engine rankings. This process is referred to as cloaking as it conceals the actual website and returns distorted web pages to search engines crawling the site. This can mislead users about what they’ll find when they click on a search result. Google highly disapproves of any such practice and might place a ban on the website which is found guilty of cloaking.

Also, consider technical factors. If a site has a slow connection, it might time-out for the crawler.

Very complex pages, too, may time out before the crawler can harvest the text.

If you have a hierarchy of directories at your site, put the most important information high, not deep.  Some search engines will presume that the higher you placed the information, the more important it is. And crawlers may not venture deeper than three or four or five directory levels.

Above all remember the obvious – full-text search engines such index text. You may well be tempted to use fancy and expensive design techniques that either block search engine crawlers or leave your pages with very little plain text that can be indexed.  Don’t fall prey to that temptation.

Ranking Rules Of Thumb

The simple rule of thumb is that content counts, and that content near the top of a page counts for more than content at the end. In particular, the HTML title and the first couple lines of text are the most important part of your pages. If the words and phrases that match a query happen to appear in the HTML title or first couple lines of text of one of your pages, chances are very good that that page will appear high in the list of search results.

A crawler/spider search engine can base its ranking on both static factors (a computation of the value of page independent of any particular query) and query-dependent factors.

Values

• Long pages, which are rich in meaningful text (not randomly generated letters and words).

• Pages that serve as good hubs, with lots of links to pages that that have related content (topic similarity, rather than random meaningless links, such as those generated by link exchange programs or intended to generate a false impression of “popularity”).

• The connectivity of pages, including not just how many links there are to a page but where the links come from: the number of distinct domains and the “quality” ranking of those particular sites. This is calculated for the site and also for individual pages. A site or a page is “good” if many pages at many different sites point to it, and especially if many “good” sites point to it.

• The level of the directory in which the page is found. Higher is considered more important. If a page is buried too deep, the crawler simply won’t go that far and will never find it.

These static factors are recomputed about once a week, and new good pages slowly percolate upward in the rankings. Note that there are advantages to having a simple address and sticking to it, so others can build links to it, and so you know that it’s in the index

Query-Dependent Factors

• The HTML title.

• The first lines of text.

• Query words and phrases appearing early in a page rather than late.

• Meta tags, which are treated as ordinary words in the text, but like words that appear early in the text (unless the meta tags are patently unrelated to the content on the page itself, in which case the page will be penalized)

• Words mentioned in the “anchor” text associated with hyperlinks to your pages. (E.g., if lots of good sites link to your site with anchor text “breast cancer” and the query is “breast cancer,” chances are good that you will appear high in the list of matches.)

Blanket Policy On Doorway Pages And Cloaking

Many search engines are opposed to doorway pages and cloaking. They consider doorway and cloaked pages to be spam and encourage people to use other avenues to increase the relevancy of their pages. We’ll talk about doorway pages and cloaking a bit later.

Meta Tags (Ask.Com As An Example)

Though Meta tags are indexed and considered to be regular text, Ask.com claims it doesn’t give them priority over HTML titles and other text. Though you should use meta tags in all your pages, some webmasters claim their doorway pages for Ask.com rank better when they don’t use them. If you do use Meta tags, make your description tag no more than 150 characters and your keywords tag no more than 1,024 characters long.

Keywords In The URL And File Names

It’s generally believed that Ask.com gives some weight to keywords in filenames and URL names. If you’re creating a file, try to name it with keywords.

Keywords In The ALT Tags

Ask.com indexes ALT tags, so if you use images on your site, make sure to add them. ALT tags should contain more than the image’s description. They should include keywords, especially if the image is at the top of the page. ALT tags are explained later.

Page Length

There’s been some debate about how long doorway pages for AltaVista should be. Some webmasters say short pages rank higher, while others argue that long pages are the way to go. According to AltaVista’s help section, it prefers long and informative pages. We’ve found that pages with 600-900 words are most likely to rank well.

Frame Support

AltaVista has the ability to index frames, but it sometimes indexes and links to pages intended only as navigation. To keep this from happening to you, submit a frame-free site map containing the pages that you want indexed. You may also want to include a “robots.txt” file to prohibit AltaVista from indexing certain pages.

Blogs and blogging are two terms that most internet surfers specially the internet marketers are quite familiar with. Blogs are similar to websites but are much easier to maintain and update. A blog can fetch as much traffic as a website if certain things like seo optimization and frequent updates are carried out effectively.

Some of the essential know how while creating and maintaining a blog are discussed below.

• Do a good research on the subject of the blog: Remember the reader is just another human like you and would like to read good content that is useful and informative. Do not create a blog with poor content as it will not only give you a bad name but it will ruin all your chances of generating any sales from the blog.

• Check for grammatical errors and spelling mistakes: As outlined previously, the readers find it very irritating if they come across spelling or grammatical errors in the content they are reading. It shows the lack of attention to the blog and hasty efforts to only make a sale. An occasional spelling mistake shows that you are human but do not make it a habit to consistently write improper spellings.

• Choose the correct long tail keywords: Targeting the right keywords for your blog is an essential knowhow of blogging. This itself is an art form and takes a lot of consistent practice to develop a fine tuned understanding of buyer keywords. Do not target keywords which your potential market is not interested in or else you will land up with all your hard

work for building a blog which the market is least interested about.

• Read other marketer’s blogs: Remember this is a very important piece of information. All marketer’s are readers of other blogs. This practice makes for a learning experience as to how to present a blog, what elements to keep and the pattern or the flow of the blog. Reading a blog will help you find the amount of research gone into making of the blog. This should give you an estimate of the level of research that is required to maintain a blog. It will give you fresh ideas and tips to create your own blog.

• Blog Daily: This is probably the best piece of advice I can share with you. ‘Practice makes a man perfect’ – as the old saying goes. Blogging daily will help to make you more seasoned with time. Moreover this will add new content to your blog on a daily basis which will be seen as a positive thing by Google.

Finally, the best teacher of all is to try it out yourself. So, go ahead and start a blog of your own. There are free options like blogger and wordpress.com where you can sign up for free and start your blog up and running in no time.

Here are some great ideas for a new membership website, firstly start to think about the types of users you want to be bringing in, who are they? What will they be doing on the website? Are they people interested in the subject who will want to get involved with the community on the website for example by sharing their experiences regarding the subject? Will they be contributing anything on the website in the form of user submitted information or ‘User generated content’ as its known in the web 2.0 world.

Successful membership sites innovate

If you’re looking at really making it to the big time with your membership website then you think a little bit outside the box. Think differently about how you will try and engage your users. Try and bring in new revenue streams such as for example; ‘have a method users can pay per post, per video or per ebook’.

 Have a method users can refer other users to your membership site and win prizes for doing so

This will really help kick start a new site, it will allow the site to really buzz and get a feel good feeling around the online community related to your chosen niche, it will help bring new users in as well as keep old ones happy

Try to get your members to review products in the niche of your membership site

This is great as it saves you a job literally! You don’t need to do it, let them do it, let the users provide product reviews and suggestions to other users, no one is expecting you to go out and buy every product related to your niche but chances are your members are buying these products and they can review them on your membership site and give each other advice regarding which ones are the best, which ones to stay clear of etc..

Make a business directory for your membership site and charge business’ to be listed in it

This is another source of income for your membership site, if you have just started a new site then it will help get things moving, the business directory can be open to everyone if you want not just your members but then you could try and make a deal with the merchants who are promoting their product with you to give a deal or an offer to your users, you could say to the business / merchant that you will give them a free listing in the business directory giving them promotion if you give the users of your website a 15% discount on their products, this way you are giving yet another reason for your users to keep being subscribed to you and it’s also a reason for new users to sign up with you

 Make the user think they are getting an exclusive service which they can’t get anywhere else

You need to give the users the feeling of exclusivity, everyone likes being in an exclusive club and that’s the kind of feeling you need to package up into a little box and sell to your members.

What can I do to clear cookies installed on my computer?

Although cookies are very useful to navigate the Internet, you definitely need to know the basics of removing your cookie files so you can protect your privacy online. There are two kinds of cookies-regular text browser cookies and flash cookies. To ensure maximum web browsing privacy, you have to delete both kinds of cookies. Too many Internet users delete cookies which are text-based and leave flash cookies intact. This doesn’t protect your privacy. You have to know how to delete flash cookies, too.

There is no one standardized way to remove cookies since different browsers clear cookies using different procedures. This page helps you manage cookies by instructing you on how to remove cookies on the Chrome, Firefox, Safari, Opera, and Internet Explorer browsers. Since the vast majority of Internet users access the Web using these five browsers, we’ll focus on them.For other browsers, follow the appropriate link.

How to delete cookies in Internet Explorer For many years, Internet Explorer was the undisputed top browser in the market. These days,Mozilla’s Firefox, Google’s Chrome browser and Apple’s Safari have taken sizable chunks of Explorer’s previously huge market share. Use the steps below to clear cookies in Internet Explorer. Step 1: Press Start Step 2: Click Control Panel Step 3: Double click Internet options Step 4: Under the General Tab, you will see ‘Delete temporary files, history, cookies, saved passwords…’  Click Delete Step 5: The Delete Browsing History dialog box will appear, click the ‘cookies’ checkbox Step 6: Click the delete button at the bottom of the dialog box Step 7: You will be taken back to the Internet properties dialog box. Click ‘ok’

How to delete cookies in Firefox Before going through the steps below, make sure you are using the latest version of Firefox for your OS. Doing this ensures that you benefit from the latest security updates offered by your browser. Keep in mind that the more popular a browser is, the higher the chance that it is being targeted for spyware or malware infection. Step 1: Look at the top end of your Firefox window and you will see a ‘Firefox’ button. Click it and click ‘Options’ Step 2: Click on ‘Privacy’ Step 3: You will see ‘Firefox will:’.  Set it to ‘Use custom settings for history.’ Step 4: Click on the ‘Show Cookies’ button on the right side Step 5: If you want to delete cookies set by individual sites, enter the complete domain or partial domain name of the site you want to manage in the search field. Your search will retrieve the list of cookies set for that site. Click ‘Remove Cookie’ Step 6: If you want to delete all cookies, click the top of your Firefox window and click on your Firefox button. Click the History menu and pick out ‘Clear Recent History…’  Select ‘Everything’ for the ‘Time Range To Clear’ option. Click on the downward arrow located next to ‘Details’.  This will open up the list of items. Click ‘Cookies’ and make sure all the other items are unselected. Click on the ‘Clear Now’ button at the bottom. Close your ‘Clear Recent History’ window.

How to delete cookies in Chrome

Step 1: At the top right side of your browser toolbar, click on the Chrome icon

Step 2: Click on Settings

Step 3: Scroll to the bottom and click ‘Show advanced settings’

Step 4: Under ‘Privacy’, you will see ‘Content Settings’, click on this

Step 5: Under ‘Cookies’, you will see ‘All cookies and site data’, click on this.  Please note that you can block cookies altogether from being set on your browser by clicking ‘Block sites from setting any data.’ Unfortunately, many websites you browse will stop working if you do this. It is better if you just periodically clear your cookies manually instead of preventing them from being set by your browser.

Step 6: You will see a full listing of all your cookies. You can click REMOVE ALL to clear all your cookies or you can pick a particular website and clear your cookies from that site. How to remove cookies in Safari

Please note that if you change your cookie preferences in Safari or remove the cookies in your browser, this might remove or change the cookie settings in your other applications including your Dashboard.
This guide is for OSX Lion

Step 1:  Open Safari.

Step 2:  Click Safari then Preferences. Click on ‘Privacy.’

Step 3:  Click on ‘Details.’

Step 4:  You will see a lit of websites that store cookies. You can remove single sites by clicking the ‘Remove’ button and selecting a site. If you want clear all cookies, click ‘Remove All.’

Step 5:  When you have finished removing sites, click ‘Done.’ How to clear cookies in Opera

Originally marketed as a ‘fast’ browser, Opera has developed quite a loyal, albeit small, following throughout the years. Follow these steps to manage your Opera browser cookies.

Step 1:  Click ‘Settings’ at the top of your Opera browser.

Step 2:  Click ‘Preferences’ and select ‘Advanced’

Step 3:  In the ‘Advanced’ screen, select ‘Cookies’

Step 4: At this point, you can select one of three options:  accept all cookies (this is the default setting), accept cookies only from sites you visit, and never accept cookies.  If you block cookies, most of the sites you visit will stop working. This is usually not a good choice. Your best default choice is to accept cookies only from sites you visit. This blocks cookies set by advertising networks and other third party sites. These third party sites set cookies to track your movements across sites to enhance their ad targeting capabilities.

Step 5: Select ‘Delete new cookies when exiting Opera’.  If you want to use a specific website but don’t want to keep any cookies for that site between your visits, select this option. It is not a good idea to use this option for sites you visit frequently.

What can I do to clear cookies installed on my computer?

Although cookies are very useful to navigate the Internet, you definitely need to know the basics of removing your cookie files so you can protect your privacy online. There are two kinds of cookies-regular text browser cookies and flash cookies. To ensure maximum web browsing privacy, you have to delete both kinds of cookies. Too many Internet users delete cookies which are text-based and leave flash cookies intact. This doesn’t protect your privacy. You have to know how to delete flash cookies, too.

There is no one standardized way to remove cookies since different browsers clear cookies using different procedures. This page helps you manage cookies by instructing you on how to remove cookies on the Chrome, Firefox, Safari, Opera, and Internet Explorer browsers. Since the vast majority of Internet users access the Web using these five browsers, we’ll focus on them.For other browsers, follow the appropriate link.

How to delete cookies in Internet Explorer For many years, Internet Explorer was the undisputed top browser in the market. These days,Mozilla’s Firefox, Google’s Chrome browser and Apple’s Safari have taken sizable chunks of Explorer’s previously huge market share. Use the steps below to clear cookies in Internet Explorer. Step 1: Press Start Step 2: Click Control Panel Step 3: Double click Internet options Step 4: Under the General Tab, you will see ‘Delete temporary files, history, cookies, saved passwords…’  Click Delete Step 5: The Delete Browsing History dialog box will appear, click the ‘cookies’ checkbox Step 6: Click the delete button at the bottom of the dialog box Step 7: You will be taken back to the Internet properties dialog box. Click ‘ok’

How to delete cookies in Firefox Before going through the steps below, make sure you are using the latest version of Firefox for your OS. Doing this ensures that you benefit from the latest security updates offered by your browser. Keep in mind that the more popular a browser is, the higher the chance that it is being targeted for spyware or malware infection. Step 1: Look at the top end of your Firefox window and you will see a ‘Firefox’ button. Click it and click ‘Options’ Step 2: Click on ‘Privacy’ Step 3: You will see ‘Firefox will:’.  Set it to ‘Use custom settings for history.’ Step 4: Click on the ‘Show Cookies’ button on the right side Step 5: If you want to delete cookies set by individual sites, enter the complete domain or partial domain name of the site you want to manage in the search field. Your search will retrieve the list of cookies set for that site. Click ‘Remove Cookie’ Step 6: If you want to delete all cookies, click the top of your Firefox window and click on your Firefox button. Click the History menu and pick out ‘Clear Recent History…’  Select ‘Everything’ for the ‘Time Range To Clear’ option. Click on the downward arrow located next to ‘Details’.  This will open up the list of items. Click ‘Cookies’ and make sure all the other items are unselected. Click on the ‘Clear Now’ button at the bottom. Close your ‘Clear Recent History’ window.

How to delete cookies in Chrome

Step 1: At the top right side of your browser toolbar, click on the Chrome icon

Step 2: Click on Settings

Step 3: Scroll to the bottom and click ‘Show advanced settings’

Step 4: Under ‘Privacy’, you will see ‘Content Settings’, click on this

Step 5: Under ‘Cookies’, you will see ‘All cookies and site data’, click on this.  Please note that you can block cookies altogether from being set on your browser by clicking ‘Block sites from setting any data.’ Unfortunately, many websites you browse will stop working if you do this. It is better if you just periodically clear your cookies manually instead of preventing them from being set by your browser.

Step 6: You will see a full listing of all your cookies. You can click REMOVE ALL to clear all your cookies or you can pick a particular website and clear your cookies from that site. How to remove cookies in Safari

Please note that if you change your cookie preferences in Safari or remove the cookies in your browser, this might remove or change the cookie settings in your other applications including your Dashboard.
This guide is for OSX Lion

Step 1:  Open Safari.

Step 2:  Click Safari then Preferences. Click on ‘Privacy.’

Step 3:  Click on ‘Details.’

Step 4:  You will see a lit of websites that store cookies. You can remove single sites by clicking the ‘Remove’ button and selecting a site. If you want clear all cookies, click ‘Remove All.’

Step 5:  When you have finished removing sites, click ‘Done.’ How to clear cookies in Opera

Originally marketed as a ‘fast’ browser, Opera has developed quite a loyal, albeit small, following throughout the years. Follow these steps to manage your Opera browser cookies.

Step 1:  Click ‘Settings’ at the top of your Opera browser.

Step 2:  Click ‘Preferences’ and select ‘Advanced’

Step 3:  In the ‘Advanced’ screen, select ‘Cookies’

Step 4: At this point, you can select one of three options:  accept all cookies (this is the default setting), accept cookies only from sites you visit, and never accept cookies.  If you block cookies, most of the sites you visit will stop working. This is usually not a good choice. Your best default choice is to accept cookies only from sites you visit. This blocks cookies set by advertising networks and other third party sites. These third party sites set cookies to track your movements across sites to enhance their ad targeting capabilities.

Step 5: Select ‘Delete new cookies when exiting Opera’.  If you want to use a specific website but don’t want to keep any cookies for that site between your visits, select this option. It is not a good idea to use this option for sites you visit frequently.

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